Presenting DropTrack. Yet another technological solution for musicians and their promoters to keep track of you say? Well, the platform is as an innovative file-hosting service, providing simple tools designed specifically for artists and producers to promote songs and build followings.

DropTrack and its USPs

One feature that sets DropTrack apart from competitors is its collection and analysis of useful listener feedback. For smart, life-long learners, real-time feedback is essential to improving songwriting and sound. Listeners rate tracks and leave comments, and creators can even choose to require people to comment before downloading. The exclusive reporting engine shows listeners’ locations on a handy map, along with when they listened. And it shows how many emails were opened, tracks were played, and tracks were downloaded.

Another special perk is DropTrack’s proprietary, customised demo uploader, which helps contributors import songs from SoundCloud or their own web servers, upload MP3 and WAV downloads, and bundle zip files. It enables artists to share tracks, attach album art and release notes, embed metadata, and import contact lists.

As of February 11, DropTrack had 5,457 users, mostly music producers and independent record labels. 11,949 tracks have been uploaded. The top genres so far are House, Techno, Hop-Hop, Dance, and Trap. 330,567 industry contacts have been imported by customers, with 2,336,719 promo emails delivered. The platform saw 372% user growth in the past year, from 797 users created in 2014 to 2967 users created in 2015.

Especially considering Facebook has begun charging contributors who want exposure to larger groups of people, research shows email marketing is 40 times as effective as Facebook and Twitter combined. DropTrack facilitates this while streamlining users’ workloads. It offers monthly subscriptions with pricing based on number of tracks uploaded and size of mailing lists.

We say: Probably a real gauge to the usefulness of the service is whether it has the contacts of the record labels in the region(s) which you are targeting. For example, if you’re based in the Philippines, a gigantic database of US record labels isn’t probably going to be most useful. Let’s touch base with the firm and see if we can do a follow up article on this.