Innovation for Individualization: DropTrack’s Feedback Analytics and Customized Demo Uploader Bring Marketing Solutions to the Masses

Considering the astonishing volume and speed at which music is shared today, savvy musicians and their many collaborators and consumers need efficient ways to manage assets all in one place. Enter DropTrack, an innovative file-hosting service providing simple tools invented specifically for artists and producers to promote songs and build followings. Thousands of users already employ a selection of DropTrack functions to enhance their music marketing strategies, according to their own goals.

They send work via DropTrack to radio DJs and actually get played. They share playlists to multiple channels, blogs, social media, Reddit, and mailing lists. The platform professionalizes presentations by including users’ logos and personalized branding, making work instantly recognizable to its targets. Individuals can customize accounts with logos, colors, and HTML code. Talent seekers can favorite and archive tracks, and they’re sure to get senders’ full contact information.

“A&R reps are drowning in submissions from hopeful greenhorns mixed in with talented diamonds in the rough,” said DropTrack’s CEO, Paul Loeb, who founded DropTrack in January 2014. “Their inboxes are clogged with submissions in the form of MP3 attachments and questionable links from zippyshare and mediafire,” he pointed out. As an experienced musician and collaborator, Loeb developed DropTrack to help his colleagues build relationships without having to jump among various platforms. 

“Producers and bands send demos to labels and never hear from them,” said Loeb. They pour their hearts and chops into demos that end up as spam in an exec’s email trash or are disregarded because they’re not presented professionally. They don’t even know who listens to their songs. With DropTrack, they know.

One feature that sets DropTrack apart from competitors is its collection and analysis of useful listener feedback. For smart, life-long learners, real-time feedback is essential to improving songwriting and sound. Listeners rate tracks and leave comments, and creators can even choose to require people to comment before downloading. The exclusive reporting engine shows listeners’ locations on a handy map, along with when they listened. And it shows how many emails were opened, tracks were played, and tracks were downloaded.

Another special perk is DropTrack’s proprietary, customized demo uploader, which helps contributors import songs from SoundCloud or their own web servers, upload MP3 and WAV downloads, and bundle zip files. It enables artists to share tracks, attach album art and release notes, embed metadata, and import contact lists.

Targeting listeners with tailor-made offerings is a DropTrack forte. Fan clubs are a crucial and growing revenue stream, and DropTrack replaces yesterday’s mailing lists while stepping up rewards fans love. Users can shoot them new and exclusive tracks, with passwords and privacy settings tailored to well-defined targets. Want to develop relationships with music industry experts? DropTrack’s customer management system helps sort and group their personal and social details, so each prospective new best friend feels special.

After sending demos via DropTrack, these contributors were pleased:

-Dino of Submarine Vines said, “The thing I really like with DropTrack is the possibility to put personal names in emails. Also it’s quite simple to use.”
-Gianluca Fregonese and others have gotten music placed on a TV show.
-Bands have gotten tracks placed in radio playlists. PDO even reached the top 3 on French radio.
-Adam Samogye of Local Heroes said, “DropTrack produces professional and custom-looking campaigns, which are excellent when trying to get the attention of major labels.”

Loeb, began his career by making himself valuable to tech-needy neighbors in Aurora, CO. Starting in kindergarten, he made house calls to elderly folks and taught them to use computers. Over the next 20 years, he graduated from building websites for neighbors to building them for USC, which he attended, and for other corporate customers. He raised almost a million dollars and created one of the first apps for Facebook before co-creating Fresh Intermedia, a freelance app and web development company. Finally, Loeb now applies all he’s learned to his first love—music (You can find him spinning house music in Hollywood)—as well as his affinity for tech and business.

As of February 11, DropTrack had 5,457 users, mostly music producers and independent record labels. 11,949 tracks have been uploaded. The top genres so far are House, Techno, Hop-Hop, Dance, and Trap.  330,567 industry contacts have been imported by customers, with 2,336,719 promo emails delivered. The platform saw 372% user growth in the past year, from 797 users created in 2014 to 2967 users created in 2015.

Especially considering Facebook has begun charging contributors who want exposure to larger groups of people, research shows email marketing is 40 times as effective as Facebook and Twitter combined.  DropTrack facilitates this while streamlining users’ workloads. It offers monthly subscriptions with pricing based on number of tracks uploaded and size of mailing lists. Three plans are available: $9/month, $29/month, and $99/month—each with a 30-day free trial.

About DropTrack:

DropTrack is music marketing software that helps artists manage their relationships with music industry contacts and provides a complete toolset for sharing and marketing digital music. DropTrack offers a selection of tools for music producers and record labels, including a platform for uploading and storing music, then accessing it from anywhere. DropTrack’s customer management system, download gate, shortlink URLs to playlists, and other features make creating successful marketing campaigns simple and precise. Instantaneous feedback and analytics complement branding tools to promote music in a more personal and professional way.