As Alternative to Older Audio Platforms, DIY Artists Use DropTrack to Distinguish Themselves from the Sonic Herd

As SoundCloud converts from an artist-facing service to a fan streaming service, serious artists and producers are hunting for an audio platform where their needs are put first. Erroneous takedown notices, advertising for someone else’s benefit, major label control, and other distractions plague content-sharing platforms that once served artists and labels. A new generation of serious songsmiths, producers, and DJs are flocking to DropTrack to manage and share their song catalogs across the industry.

For years, creatives have used all-purpose streaming services to upload mixes. Recently they’ve been motivated by headlines as well as frustrations with functionality to remove their tracks from services like SoundCloud and YouTube. Shifting from artist-focused to consumer-focused, SoundCloud stepped up its ads, removed its “record” function, and stopped allowing uploads of sounds from mobile apps.

Similarly, artists trying to use YouTube to monetize their creations compete with distracting ads and suggested next-ups, not to mention an endless sea of content and an “all things to all people” ethos. This is no place for the professionalism and personalization required to make artists’ work recognizable and attractive to music supervisors, broadcast programmers, and label executives.

At the same time, DropTrack founder and CEO, Paul Loeb—a DJ/producer, and well as an entrepreneur who has already created and sold several successful companies—built his platform tailored for musicians like himself to promote songs and build followings. Because Loeb is immersed in the EDM/remix culture, he makes sure his company serves this niche effectively.

DropTrack is for determined artists seeking control, independence, and ways to show they’re distinct from the sonic herd. The platform specializes in putting well-crafted content in front of targeted talent-seekers who take it seriously, who actually play it. In fact, Users can send music directly to labels, bloggers, or fans in professional-looking, brand-sensitive packages incorporating album artwork, photos, and press releases.

“Record labels, DJs, and bloggers are inundated with a constant overflow of music submissions,” says Loeb. “Their inboxes are clogged up with MP3 attachments and sketchy Zippyshare or Mediafire links. I created DropTrack so each artists’ character comes across and stands out from the rest. This helps ensure delivery without being annoying or just spamming labels and music supervisors.”

And knowing how powerless it feels to not know whether his music is even listened to, Loeb built in an immediate feedback feature. DropTrack’s exclusive reporting engine shows listeners’ locations on a handy map, along with when they listened. And it shows how many emails were opened, tracks were played, and tracks were downloaded. Loeb assures, “Music producers no longer have to guess whether anyone actually listened to their song. With DropTrack, they know for sure – instantly.”

Now offering a free trial, DropTrack has already helped artists place songs on TV shows, get played by big-time DJs, and get signed to labels. And with a radically low-overhead, ad-free, streamlined administrative structure, DropTrack is in no danger of employee wages running too high or users suing over unpaid royalties.

Older services overhaul their goals and apps to fight competitors for ever-larger market share and investment. But DropTrack has its eyes on the prize: providing genuine, dedicated creatives a complete toolset for sharing and marketing digital music with simplicity and precision.

About DropTrack:

DropTrack is music marketing software that helps artists manage their relationships with music industry contacts and provides a complete toolset for sharing and marketing digital music. DropTrack offers a selection of tools for music producers and record labels, including a platform for uploading and storing music, then accessing it from anywhere. DropTrack’s customer management system, download gate, shortlink URLs to playlists, and other features make creating successful marketing campaigns simple and precise. Instantaneous feedback and analytics complement branding tools to promote music in a more personal and professional way.